Whether you’re a beginner at web design or a wizened pro, here are some pointers that can help you make your web design work better:
1.Prioritize the speed.
No one likes to wait. This is why it is important for you to ensure that your website is fast.
The trick to this is to optimize the image files in the page. Transform raw image files into a more compact format so that they won’t strain your site’s loading speed.
2.Ensure smooth navigation.
Every website has one true aim, and that is to enhance the conversion rate of web visitors.
Place an intuitive and straightforward web design in play, and your clients won’t have to worry about getting lost on your website.
3.Optimize the site for mobile use.
Not everyone has a computer. But you can bet that almost everybody has a phone. And you can use this to your advantage! By configuring your website for smartphone use, your market will be able to expand to mobile users all over the world.
4.Choose the complementary color pattern.
Pick a color scheme that looks harmonious. If you’re not an expert in picking color combinations, consulting a color wheel or referencing existing palettes online might help.
5.Utilize the right font.
It’s okay to go for style, but your readability should be your top priority when selecting a font. After all, fancy looking typefaces are deemed useless when your clients can’t understand them.
6.Place the headline where it needs to be.
Up top, dead center is usually the go-to. However, you don't always have to follow the standard. It's okay to be creative. The important thing is that your headline is able to capture your audience and make them feel welcome when they first enter your page.
7.Situate the logo and CTA buttons.
This will enhance brand recognition and help your clients take the action that they want, easily. Be sure not to clutter all the buttons in one place either as it might cause confusion!
8.Add the social sharing buttons.
Not all clients make a purchase, but you can encourage them to share your content. Simply place social sharing buttons at the line of sight, and your brand will have an easier time gaining popularity.
9. Reinforce the search bar.
When you’re looking for something in a website, do you take the time to scour every single page? Not everyone does. Having a search bar can deliver your prospects the content that they want with minimum effort. The more convenient your page is to use, the more your site will be able to gain an online audience.
10.Include the necessary pages.
It’s fairly tempting to just set up one page and call it a day, but you shouldn’t. Not only will it make your business website look sketchy, but generally clients want a bit of information before they subscribe to a service or brand. (You probably would too, as a consumer!)
To start off, here are the basic pages your website should have:
Homepage
This segment is for telling the audience about your brand, along with the products and services that come with it. The key factor to make the homepage work is to focus on building user interaction, rather than the overall design.
About us
This segment is for giving web users a summary of your brand’s reliability and integrity.
Contact us
This segment is for giving clients the option to contact you as soon as possible should they have any concerns regarding your brand.
Products and services
This segment is for showcasing what your brand has to offer.
Terms and Conditions
This segment is for detailing the fair usage policy of the website.
Privacy Policy
This segment is for reassuring clients that the data they input in your website will be protected.
11.Check the cross-compatibility through different browsers.
Not everyone uses the same web browser. Doubt it? Go ahead and ask a group of friends and relatives. You’ll be surprised by the diversity.
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That’s all fun and good, but the thing is, not all web browsers display pages the same way. Your site might look good in one web browser, but it may absolutely be off center in another. To sort it out, you will need to test your web design across multiple web browsers to make sure everything is in order.
12. Avoid free themes, extensions, and plugins.
Saving money is important, but are they always the best option? At first glance, maybe. But, you should be careful as certain free themes, extensions, and plugins may actually come with malware that can affect the performance of your site and make it unsafe for your web users. Go for premium options instead. They may be a bit pricey, but you can rest assured that they are safe.
13. Include the multilingual option.
The world wide web is a vast place. And because of that, everyone from all over the planet is able to access your site. Still, you have to consider that English is not everyone’s first language. As a solution, you should install a plugin that will readily translate your site’s content. Through it, your brand will have a greater pull on the international market.
14. Append the needed security measures.
With the rise of scammers online, internet users tend to be more careful in selecting the sites they visit. And if you don’t want your site to be avoided, you might want to consider installing an HTTPS batch file. This is a type of security protocol which encrypts data transfer, preventing any unauthorized access. With it, clients are less likely to second guess your website.
15. Keep the design simple.
The easier it can be understood, the better. Keep your mindset in the shoes of a consumer. If you think that your site is able to offer what is desired in an effortless and convenient manner, then it’s good to go!
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About Author
I am Louise Savoie Digital Marketer at Proweaver, a web development company specializing in Custom Web Design which helps sole proprietors and small companies increase their sales and grow their business. I am responsible in Content Marketing and Social Media Marketing. You can find us on Twitter: @proweaver
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