Building a website may seem to be simple. However, when you intend to use it for business, attract people, and make them do purchases, more things get involved. Building an eCommerce website needs to fulfill the requirements of a search engine, meet market trends, and exceed customers' expectations. It is the reason; ecommerce website development services start with coding a perfect structure and then designing a storefront that is equally attractive, usable, and functional. To help you easily get your eCommerce website ready, I am sharing the top 10 tips to follow for eCommerce web development in 2022.
1. Develop a simple and easy website
Design a website for better usability, which can be achieved with simple navigation and options. Let your target users easily find the products or pages they wish to visit. Select a graceful color theme that appeals to the users rather than making them leave the store. Avoid using too many options as it may reduce conversions rather than increase them. Pay attention to the fonts you use as in pursuit of giving a fancier look to the content, we often make it less readable.
2. Optimize website speed & performance
The speed and performance of your eCommerce store matter the most. Website Builder Experts report that 1 out of 4 users leave a website if it takes more than 4 seconds to load. Therefore, you must ask your eCommerce website development services provider to ensure better speed for higher conversions. Different factors affect website speed. Let your web developers know you are concerned about your eCommerce website.
3. Add Search & Filter Options
Improve eCommerce website navigation by adding a search bar and different filters. Help your store users easily find products of their interest. With a search bar, they can enter a word or term relevant to the product and get relevant results rather than browsing different pages and categories for it. Additionally, they can narrow down the search results by using filters. Assist your customers to find catalog items by specific brands, particular colors, styles, price range, or popularity.
4. Mobile friendliness
Mobile commerce accumulates a major chunk of entire eCommerce so you cannot ignore mobile responsiveness while developing an eCommerce website. As per Insider Intelligence, by 2024, mCommerce may reach up to $620.97 billion, or around 42.9% of eCommerce. Smartphones and tablets are contributing a lot to the magnanimous growth in mobile commerce. So, you need to make sure your eCommerce designs sync with the varying mobile devices and their screen sizes.
5. Simplify the checkout process
For most online buyers, going through the checkout is a painstaking experience. They often have to fill out the form multiple times due to time-out or reload errors. To help them easily go through the process, you can simplify it to one page. Replace the default checkout system that is divided into multiple steps with a one-page checkout. Let the customers fill in every single detail at once and place an order. You can try other implementing other techniques like one-click checkout or coin a more simplified one for your store. Additionally, you can allow guest users to checkout without registering for an account.
6. Pursue SE-friendly web structure
Search engine-friendly web structure is the foundation to make your website visible to web crawlers. There are different factors and signals of a website that contributes to better search engine optimization. The way website loading speed is mandatory for better user experience, it is counted towards better search engine ranking as well. The user experience, navigation, and search options also suggest that the website is easy to use so that needs to be highlighted above in searches.
7. Display social popularity
Create different options or blocks to display social profiles and followings on your store. If you have an active following on social media, you can use it to increase trust among store users. Alternatively, the store users would like to follow social profiles using those options. It may include highlighting social activities like arranging events, getting awards and nominations, or getting featured in popular newspapers or magazines.
8. Exhibit customer reviews
Despite having a great number of happy customers, you may fail to gain trust and credibility if you are not sharing their experiences and opinions with new users of your store. Consider adding a dedicated section of customer reviews or client testimonials while developing an eCommerce website. Add them to a prominent place on relevant products and aggregate them on a dedicated page as well. Let the visitors know you are keeping the customers happy and satisfied.
9. Extend Customer Support
Your eCommerce website development shall equally focus on the design for after-sale or customer support experience. It can be dealt with by a hassle-free contact process. By default, customers can reach you out through call and email, but you can serve them with a live chat facility as well. It can be a WhatsApp or Facebook widget to encourage chat and negotiations or deploying a chatbot with pre-filled queries and answers.
10. Create compelling landing pages
Landing pages or product pages are where you want all the store users to take the purchase decision so it needs to be organized and optimized well to their expectations. Choose a layout or template that better showcase a product or service along with high-quality images and a compelling sales copy. Use appealing colors and choose prominent positions for the calls to action. Play with words to make the users take action and never regret doing it.
Final verdict
Building an online store may require knowing and studying different aspects of setting up a business online. It may start with hiring eCommerce website development services from a competent and reliable company, and then planning its flawless development and perfect execution. Website speed and performance are the utmost priority as it has the potential to make or break a deal. Then comes the ease and comfort of the end user. Web design trends are now inclined towards simplicity, however, you can modify them as per your business market or industry. Follow more of the tips as discussed in this post and you will be able to get the website ready for a mega launch.
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