The word “Amazon” is synonymous with the eCommerce behemoth's (legitimately earned!) title. With around 2.5 billion monthly global visitors, this eCommerce platform has practically become a search engine. But did you know that Amazon is also one of the market leaders in the global cloud service industry?
Yes, you heard that right. Amazon’s cloud computing services – AWS hold the lion’s share of 34% in the worldwide cloud marketplace, followed by Microsoft and Google.
What started as a side venture to help third-party retailers build websites faster today contributes significantly to the company’s profitability. Many eCommerce giants, including Shopify and Snapdeal, have migrated their core applications to the AWS cloud. So what makes them choose a cloud platform promoted by a rival eCommerce business? How can AWS turn around the dynamic for your eCommerce business?
Read on and find out how AWS is the complete cloud solution for eCommerce, growing and successful.
What Is AWS?
Amazon Web Services (AWS) is the leading cloud computing service provider. This web-based platform delivers IT resources, like software, servers, database storage, computational power, analytics tools, etc, over the internet through a pay-as-you-go model.
Cloud-based infrastructure is important for all businesses, but more so for eCommerce. Why?
Because, an eCommerce business is characterized by thousands of moving parts- web hosting, data storage, payment processing, cataloging and other digital services. Without cloud eCommerce, businesses would have to do all the heavy lifting in operating IT infrastructure at scale. Not to mention the upfront administrative and management tasks that tag along.
Through cloud-based platforms, eCommerce businesses can access cutting-edge technology and resources as per their needs without paying for costly on-premise hardware. In addition, migrating applications to the AWS cloud guarantees the security, scalability, reliability, and agility needed for successful eCommerce operations.
But the biggest benefit is that most of AWS's robust offerings have evolved from the best practices and takeaways gained from serving the needs of one of the largest eCommerce websites, i.e., Amazon itself. Meaning that eCommerce platforms have the additional advantage to gain by opting for AWS cloud.
Amazing AWS Solutions for eCommerce Platforms
As a world leader in eCommerce and cloud solutions, AWS offers innovative and cost-effective digital commerce services to deliver compelling customer experience and capture every growth opportunity.
1. eCommerce Migration
The curated catalog of AWS software solutions helps eCommerce players accelerate migration to the cloud, away from the challenges of on-premise solutions.
There are tools for each phase of migration – right from application modernization, data discovery and security to sustaining cloud operating models. eCommerce businesses have the right solution for any migration project while boosting flexibility, security, cost-efficiency, and availability.
Lastly, by modernizing infrastructure with AWS, businesses are free to fixate on creating a positive brand experience that meets their customers' expectations.
2. Personalizations and Recommendations
ML-powered personalized product recommendation solutions by AWS enable businesses to unify data and craft meaningful customer experiences across the entire journey.
These solutions can not only be tailored to individual needs but can also be easily integrated into existing websites, applications, and email marketing systems.
Here’s what makes it even more lucrative:
- Swifter implementation in days – not months.
- Aligns recommendations for relevant customer experiences and new user or catalog items.
- Accurate customer targeting.
- Unlocks the data potential in product descriptions, reviews, and unstructured texts.
3. Intelligent Supply Chain Solutions
Customers who walk away with faster order fulfillment are more likely to receive a positive shopping experience.
However, with customer expectations becoming time-sensitive and eCommerce order fulfillment networks growing more complex, reliable delivery in shorter turnaround poses major challenges for eCommerce businesses.
Sophisticated AWS solutions specializing in the supply chain allow businesses for enhanced supply chain visibility, transportation operation efficiency, and warehouse management to reduce the time it takes to deliver customer orders.
4. Headless Commerce
The idea of headless or composable eCommerce architecture is that the front end, such as the user interface, sales channels, social media channels, etc., is decoupled from the backend functionality.
This way, AWS replaces monolithic eCommerce architecture with modular eCommerce architecture. It allows developers to update a front-end user interface without impacting the back end and vice versa.
The biggest advantage is that brands can build different user interfaces as per the needs, sales goals, customer expectations, and evolving trends in the business landscape with utmost agility and flexibility. Moreover, developers are free to test, learn, and innovate without disturbing the underlying site ecosystem.
5. Immersive Solutions
The surge in eCommerce has also pushed up the demand for extraordinary shopping experiences for buyers. One way to achieve this is to connect with customers through immersive technologies such as 3D, AR, and VR.
AWS guides eCommerce players in discovering innovative opportunities and identifying the solutions to suit their business needs. From fashion to furniture, eyewear to home goods, AWS offers seemingly unlimited solutions to digitize physical products and present them to customers with virtual trial experiences via virtual try-on and pop-up stores.
6. Website Optimization
It is next to impossible to scale an eCommerce business without building a fast, intuitive, and secure eCommerce website. AWS’s eCommerce-as-a-service offers software and services that minimize application downtime and latency and ensures faster page loads.
Besides, as the world’s most secure cloud provider, it limits your exposure to attacks by encrypting data, removing network hops, and controlling application access.
Why Hosting Your Ecommerce Website on AWS Is the Best Decision?
1. Speed
If you’re running an eCommerce business, one obvious benefit of choosing AWS cloud computing is the speed with which you can develop and deploy applications. In addition, its high-performance cloud computing tools let your server enjoy a superior uptime even if the website experiences unexpected traffic influx. Needless to mention about the faster eCommerce site speed!
2. Safety
Robust eCommerce security has no alternative when it comes to keeping customer data and payment details safe from cyber-attacks. AWS’s secure computing infrastructure ensures that eCommerce websites are always protected from hackers. Plus, the multiple backups allow you to store and retrieve data in an emergency.
3. Scalability
Auto Scaling tools of AWS come in handy when you want to upscale or downscale your eCommerce store and when you need to adapt to any expected or unexpected load peaks or drops.
4. Cost reduction
AWS cloud solutions are budget-friendly because the business pays only for the used resources. Plus, hefty investments in on-premise infrastructure are no longer needed.
Time to Make the Most Out of AWS!
All in all, the eCommerce solution on AWS cloud is a match made in heaven for companies wanting to experience a whole new view of customer experiences. It also helps them capitalize on the newest growth opportunities for their eCommerce business.
Author Bio :-
Oliver Thyra is the head SaaS copywriter and content strategist at Your Marketing Digest. His intense passion for marketing and his engineering background in software engineering has made him a guy who understands how to sell software subscriptions with words. In his free time, Oliver enjoys quality time with his pets (he has got 4 golden retrievers!).
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